What's inside
Plants In. Nasties Out.
The clean comes from plant-derived surfactants and food-grade plant acids. Nothing harsh, nothing hidden, and every ingredient earning its place.
The promise
A Short List You Can Actually Read
Good cleaning does not need a chemistry degree or a warning label. Here is exactly what goes in, and what never will.
We clean with
- Plant-derived surfactants
- Food-grade plant acids
- Essential-oil fragrance
- Mineral cleaning salts
- Filtered water
We never use
- Chlorine bleach
- Ammonia
- Phosphates
- Synthetic fragrance
- Dyes and optical brighteners
How it works
Plant Acids Do the Heavy Lifting
Citrus and other food-grade acids break down grease and dissolve hard-water marks, while plant-derived surfactants lift the rest away. The formulas are concentrated, so a little does a lot, and readily biodegradable, so they leave nothing behind in the water.
Good questions
The Honest Answers
Are PureNest products really plant-based?
Yes. Every formula is built on plant-derived surfactants, food-grade plant acids and essential-oil fragrance. No chlorine bleach, no ammonia, no phosphates, and no synthetic scent.
How do the refills work?
Buy the glass bottle once, then top it up from a flat refill pouch or at a refill station. The pouch uses up to 83 percent less plastic than a new bottle, and folds flat to recycle.
Are they safe around children and pets?
The formulas are readily biodegradable and free of the harshest cleaning chemicals, so they are gentle to have around the home. As with anything, we still keep them out of reach and off little hands.
Do they actually clean as well as regular cleaners?
That was the whole point. Plant acids cut grease and hard-water marks, and the concentrated formulas mean a little does a lot. Gentle on you, not on the grime.
Is the packaging recyclable?
The glass is refillable and endlessly recyclable, the tablet boxes are kraft board, and the pouches fold flat for recycling. We are working toward a fully returnable pouch next.