The retail wall: black and white bottles on lit oak shelves
The shop

Black bottles. White labels.
No noise.

Nine products, each one on the shelf because the barbers kept reaching for it. Priced plainly, packed in black card at reception.

Beard Oil, Nourish and tameR28001 / 05

The Foundry

Beard Oil

Nourish and tame

Argan and jojoba, pressed light so it softens the beard without slicking it. Three drops, warmed in the palms.

30 ml · R280 · at reception

The whole shelf, priced plainly

Bring any empty Foundry bottle back and the next one costs R30 less. The bottles are too good to throw away and we would rather you did not.

The same tools we use on the floor

Nothing on the shelf is retail theatre. The shampoo is the one at our basins, the pomade rides in every barber’s back pocket, and the aftershave balm is what lands on your neck after the razor. If we stop using something, we stop selling it the same week.

Foundry tools and bottles laid out on a white counter in monochrome