AquaMint
Pure. Crisp. Elemental.
AquaMint is a premium spring water brand where clarity is everything. The identity is a soft grey desk with one white sheet laid on it: every surface is a pill or a generously rounded panel, near-black type carries the words, and a single acid mint-lime does all the accenting. Photography of the spring supplies the only other colour.
Visit the live site01 — Color System
The palette
Five roles — primary, secondary, accent, background, and text — balanced for contrast, hierarchy, and a consistent feel across every application.
Mint Lime
#E3F94E
Panel Grey
#F2F2F2
Shell Grey
#E7E7E7
Paper White
#FFFFFF
Ink
#0F0F0F
02 — Typography
Type pairing
DM Sans sets the tone in headlines, paired with DM Sans for readable, unobtrusive body copy.
Aa
The quick brown fox
ABCDEFGHIJKLM · abcdefghijklm · 0123456789
Aa
Pure. Crisp. Elemental. Considered typography keeps the AquaMint voice clear across every touchpoint, from packaging to product.
03 — Applications
The system in use
The same palette and type system, applied across stationery, packaging, and digital.
Business cards
Packaging
AquaMint
Premium
Website
Pure. Crisp. Elemental.
AquaMint is a premium spring water brand where clarity is everything.
04 — Usage Guidelines
Getting it right
- 1
White is the sheet, grey is the desk it lies on; Mint Lime is the only accent, one lime panel per view.
- 2
Everything is round — 32px for hero panels, 24px for cards, fully round for every control and tag.
- 3
DM Sans carries the whole system: heavy and tight for headlines, quiet grey for body, one word per headline underlined.