PureNest
Clean beautifully. Powered by plants.
PureNest makes plant-based home cleaning products that feel more spa than supply closet. The identity runs on two surfaces — warm paper and a near-black warmed with the bottle green — so photography can carry the colour and the type stays quiet between them.
Visit the live site01 — Color System
The palette
Five roles — primary, secondary, accent, background, and text — balanced for contrast, hierarchy, and a consistent feel across every application.
Forest Green
#4C6B58
Warm Paper
#FBF8F2
Board Cream
#F2EEE2
Near Black
#1F211D
Ink
#1B1D19
02 — Typography
Type pairing
Inter Tight sets the tone in headlines, paired with Inter Tight for readable, unobtrusive body copy.
Aa
The quick brown fox
ABCDEFGHIJKLM · abcdefghijklm · 0123456789
Aa
Clean beautifully. Powered by plants. Considered typography keeps the PureNest voice clear across every touchpoint, from packaging to product.
03 — Applications
The system in use
The same palette and type system, applied across stationery, packaging, and digital.
Business cards
Packaging
PureNest
Cleaning
Website
Clean beautifully. Powered by plants.
PureNest makes plant-based home cleaning products that feel more spa than supply closet.
04 — Usage Guidelines
Getting it right
- 1
Two surfaces only: warm paper and near-black. Photography supplies the colour.
- 2
Set headlines at regular weight with tight tracking — never bold them.
- 3
Labels are sentence case, opened by the hairline leaf, never tracked caps.