Bon'El
Clean by nature. Made with care.
Bon'El is a boutique plant-based home care brand that treats housekeeping as an act of care. The identity runs on two surfaces and one grotesque: warm chalk carries the light chapters, a deep olive-black carries the dark ones, and photography runs full bleed between them. Matcha, drawn straight from the labels, is held back as the single accent so the range reads airy and capable, and lovely enough to live on the counter.
Visit the live site01 — Color System
The palette
Five roles — primary, secondary, accent, background, and text — balanced for contrast, hierarchy, and a consistent feel across every application.
Matcha
#A9BD96
Tile Beige
#F0EADC
Deep Sage
#6F8168
Warm Chalk
#FAF8F3
Olive Black
#232A20
02 — Typography
Type pairing
Geist sets the tone in headlines, paired with Geist for readable, unobtrusive body copy.
Aa
The quick brown fox
ABCDEFGHIJKLM · abcdefghijklm · 0123456789
Aa
Clean by nature. Made with care. Considered typography keeps the Bon'El voice clear across every touchpoint, from packaging to product.
03 — Applications
The system in use
The same palette and type system, applied across stationery, packaging, and digital.
Business cards
Packaging
Bon'El
Home
Website
Clean by nature. Made with care.
Bon'El is a boutique plant-based home care brand that treats housekeeping as an act of care.
04 — Usage Guidelines
Getting it right
- 1
One grotesque does everything. Headings sit at regular weight pulled tight; labels stay sentence case, never tracked caps.
- 2
Two surfaces only: warm chalk and olive black, alternating edge to edge with full-bleed photography between them.
- 3
Matcha is an accent, never a surface. It marks a pill, an active dash or a number, and nothing larger.
- 4
Every control is a full pill with a circular arrow badge on its right; the badge turns forty-five degrees on hover.