The Foundry
Cuts crafted. Confidence earned.
The Foundry is a minimalist barbershop named for the places where things are made properly. The identity is one warm white sheet with everything living on it as a generously rounded card: photographic panels, white product tiles, plaster pills, and black signage panels spent one at a time. Inter carries every word in sentence case; the serif of the shopfront, Lora under a small anvil, appears only as the wordmark and the small marks on packaging. Oak counters and olive trees supply the only warmth, carried entirely by the photography.
Visit the live site01 — Color System
The palette
Five roles — primary, secondary, accent, background, and text — balanced for contrast, hierarchy, and a consistent feel across every application.
Signage Black
#141312
Plaster
#F2F0EA
Oak
#C9AE8A
Warm White
#FBFAF7
Soft Ink
#3A3835
02 — Typography
Type pairing
Inter sets the tone in headlines, paired with Inter for readable, unobtrusive body copy.
Aa
The quick brown fox
ABCDEFGHIJKLM · abcdefghijklm · 0123456789
Aa
Cuts crafted. Confidence earned. Considered typography keeps the The Foundry voice clear across every touchpoint, from packaging to product.
03 — Applications
The system in use
The same palette and type system, applied across stationery, packaging, and digital.
Business cards
Packaging
The Foundry
Barbershop
Website
Cuts crafted. Confidence earned.
The Foundry is a minimalist barbershop named for the places where things are made properly.
04 — Usage Guidelines
Getting it right
- 1
One warm white sheet; everything on it is a rounded card. Big panels at 28px, cards at 24px, controls fully round.
- 2
Black is the only dark and the only accent: the wordmark, hairlines, pills, and black signage panels where a warmer brand would use colour.
- 3
Inter runs every word in sentence case at medium weight; Lora appears only as the wordmark and the small brand marks on product cards.
- 4
The anvil glyph is the only ornament. Oak and olive warmth live inside the photography; never tint a surface with them.