Velora
The quiet future, driven.
Velora is a next-generation electric vehicle marque built around calm confidence rather than spectacle. The identity pairs a deep matte black with a single charge of electric blue — restraint punctuated by energy, exactly like the drive itself.
Visit the live site01 — Color System
The palette
Five roles — primary, secondary, accent, background, and text — balanced for contrast, hierarchy, and a consistent feel across every application.
Matte Black
#111111
Cool Silver
#B8BEC7
Electric Blue
#3D8BFF
White
#F8F9FA
Charcoal
#222222
02 — Typography
Type pairing
Space Grotesk sets the tone in headlines, paired with Inter for readable, unobtrusive body copy.
Aa
The quick brown fox
ABCDEFGHIJKLM · abcdefghijklm · 0123456789
Aa
The quiet future, driven. Considered typography keeps the Velora voice clear across every touchpoint, from packaging to product.
03 — Applications
The system in use
The same palette and type system, applied across stationery, packaging, and digital.
Business cards
Packaging
Velora
Electric
Website
The quiet future, driven.
Velora is a next-generation electric vehicle marque built around calm confidence rather than spectacle.
04 — Usage Guidelines
Getting it right
- 1
Reserve Electric Blue for interactive and charge states only — it should feel like power, not decoration.
- 2
Lead with Matte Black surfaces and generous negative space.
- 3
Never place Cool Silver text on White; use it for dividers and secondary UI.