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Luxury Skincare

Glowvera

Skin, in its natural light.

Glowvera is a botanical skincare line built on restraint rather than promise. Ink on white does the structural work, warm sand carries the photography, and a single sage accent is the only colour allowed to raise its voice — clinical clarity with something growing in it.

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Ink Black#111110
Warm Sand#ECE5DA
Sage#D3DDC3
White#FFFFFF
Graphite#55534E

01 — Color System

The palette

Five roles — primary, secondary, accent, background, and text — balanced for contrast, hierarchy, and a consistent feel across every application.

Primary

Ink Black

#111110

Secondary

Warm Sand

#ECE5DA

Accent

Sage

#D3DDC3

Background

White

#FFFFFF

Text

Graphite

#55534E

02 — Typography

Type pairing

Playfair Display sets the tone in headlines, paired with DM Sans for readable, unobtrusive body copy.

HeadingsPlayfair Display

Aa

The quick brown fox

ABCDEFGHIJKLM · abcdefghijklm · 0123456789

BodyDM Sans

Aa

Skin, in its natural light. Considered typography keeps the Glowvera voice clear across every touchpoint, from packaging to product.

03 — Applications

The system in use

The same palette and type system, applied across stationery, packaging, and digital.

Business cards

Glowvera
Luxury Skincare
Alex MorganFounder & Creative Directorhello@glowvera.com

Packaging

Glowvera

Luxury

Skin, in

Website

glowvera.com
Glowvera
ShopAboutContact

Skin, in its natural light.

Glowvera is a botanical skincare line built on restraint rather than promise.

04 — Usage Guidelines

Getting it right

  • 1

    Set headlines in tight DM Sans and swap exactly one word to Playfair italic — that contrast is the whole voice.

  • 2

    Sage appears once per screen. Everything else resolves to ink, white or sand.

  • 3

    Photography is the only texture; let it run full bleed and keep the surfaces around it flat.