Velvet Bean
Your smooth daily ritual.
Velvet Bean is a neighbourhood coffee shop built on comfort and consistency. Dark coffee browns and latte tones feel cozy and familiar, with a muted green accent that keeps the space feeling calm and grounded.
01 — Color System
The palette
Five roles — primary, secondary, accent, background, and text — balanced for contrast, hierarchy, and a consistent feel across every application.
Dark Coffee
#2F241F
Latte
#D8C4B3
Muted Green
#7E9B7A
Cream
#FAF6F1
Espresso
#2A201C
02 — Typography
Type pairing
Fraunces sets the tone in headlines, paired with DM Sans for readable, unobtrusive body copy.
Aa
The quick brown fox
ABCDEFGHIJKLM · abcdefghijklm · 0123456789
Aa
Your smooth daily ritual. Considered typography keeps the Velvet Bean voice clear across every touchpoint, from packaging to product.
03 — Applications
The system in use
The same palette and type system, applied across stationery, packaging, and digital.
Business cards
Packaging
Velvet Bean
Coffee
Website
Your smooth daily ritual.
Velvet Bean is a neighbourhood coffee shop built on comfort and consistency.
04 — Usage Guidelines
Getting it right
- 1
Latte is the everyday surface; Dark Coffee anchors the wordmark.
- 2
Muted Green signals plant-based and seasonal menu items.
- 3
Warm, rounded Fraunces headings keep the space feeling welcoming.