Fire Grill
Fire. Smoke. Char.
Fire Grill is an open-fire steakhouse whose room is dark and whose brand is not. Warm bone paper and acres of air carry the identity, the candlelit photography hangs in it as dark plates, and a single ember red is spent on a rule, a numeral or one italic word. Instrument Serif set large and mixed case does the talking — editorial restraint around something genuinely charred.
Visit the live site01 — Color System
The palette
Five roles — primary, secondary, accent, background, and text — balanced for contrast, hierarchy, and a consistent feel across every application.
Char Ink
#16130F
Ember
#C2401A
Clay
#E3DCD0
Bone
#F1EDE6
Char Ink
#16130F
02 — Typography
Type pairing
Instrument Serif sets the tone in headlines, paired with Instrument Sans for readable, unobtrusive body copy.
Aa
The quick brown fox
ABCDEFGHIJKLM · abcdefghijklm · 0123456789
Aa
Fire. Smoke. Char. Considered typography keeps the Fire Grill voice clear across every touchpoint, from packaging to product.
03 — Applications
The system in use
The same palette and type system, applied across stationery, packaging, and digital.
Business cards
Packaging
Fire Grill
Steakhouse
Website
Fire. Smoke. Char.
Fire Grill is an open-fire steakhouse whose room is dark and whose brand is not.
04 — Usage Guidelines
Getting it right
- 1
Bone is the ground everywhere; ink is for type and exactly one dark band per page.
- 2
Ember is the only colour and it is rationed: a rule, a figure, or a single italic word.
- 3
Display type is mixed case and set large. Capitals are for labels and the wordmark only.