AeroVista
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AeroVista is a modern airline promising calm, spacious travel. The identity is daylight: white paper, one confident sky blue, and near-black type set heavy and tight. Everything the brand touches is held in a generously rounded panel, so a fare, a photograph and a boarding step all read as the same bright, unhurried thing.
Visit the live site01 — Color System
The palette
Five roles — primary, secondary, accent, background, and text — balanced for contrast, hierarchy, and a consistent feel across every application.
Sky Blue
#2F7DF6
Deep Blue
#1B5FD9
Tint
#EBF2FE
Paper White
#FFFFFF
Ink
#0C1523
02 — Typography
Type pairing
Figtree sets the tone in headlines, paired with Figtree for readable, unobtrusive body copy.
Aa
The quick brown fox
ABCDEFGHIJKLM · abcdefghijklm · 0123456789
Aa
See further. Considered typography keeps the AeroVista voice clear across every touchpoint, from packaging to product.
03 — Applications
The system in use
The same palette and type system, applied across stationery, packaging, and digital.
Business cards
Packaging
AeroVista
Airline
Website
See further.
AeroVista is a modern airline promising calm, spacious travel.
04 — Usage Guidelines
Getting it right
- 1
White is the canvas everywhere; Sky Blue is the single accent, one blue card per section at most.
- 2
Every surface is a rounded panel — 44px for photography, 28px for cards, fully round for controls.
- 3
Figtree carries the whole system: heavy and tight for headlines, plain grey for text, tracked caps for labels.