Slice
Fresh takes, hot out the oven.
Slice is an artisan pizzeria stripped back to essentials: warm paper white, near-black ink, and a single restrained tomato red held for prices and one call to action. No ornament, no gradients — just a serif headline, hairline rules and the photography doing the talking.
Visit the live site01 — Color System
The palette
Five roles — primary, secondary, accent, background, and text — balanced for contrast, hierarchy, and a consistent feel across every application.
Ink
#17130F
Paper
#F6F3EC
Tomato
#A63D2C
Paper Dim
#EFE9DD
Ink
#17130F
02 — Typography
Type pairing
Fraunces sets the tone in headlines, paired with DM Sans for readable, unobtrusive body copy.
Aa
The quick brown fox
ABCDEFGHIJKLM · abcdefghijklm · 0123456789
Aa
Fresh takes, hot out the oven. Considered typography keeps the Slice voice clear across every touchpoint, from packaging to product.
03 — Applications
The system in use
The same palette and type system, applied across stationery, packaging, and digital.
Business cards
Packaging
Slice
Modern
Website
Fresh takes, hot out the oven.
Slice is an artisan pizzeria stripped back to essentials: warm paper white, near-black ink, and a single restrained tomato red held for prices and one call to action.
04 — Usage Guidelines
Getting it right
- 1
Ink and paper carry the site; tomato red is reserved for prices and the one primary button.
- 2
Fraunces headlines set mixed case, never condensed caps — quiet confidence over street-food energy.
- 3
Hairline rules and dotted price leaders replace cards and blur; nothing floats, nothing frosts.