Bloomora
Arrangements with feeling.
Bloomora is a boutique florist creating considered, editorial arrangements. Dusty rose and sage feel botanical and refined, and an ivory base lets the flowers — and the photography — do the talking.
Visit the live site01 — Color System
The palette
Five roles — primary, secondary, accent, background, and text — balanced for contrast, hierarchy, and a consistent feel across every application.
Dusty Rose
#C98E99
Sage
#A9B89B
Ivory
#F7F4EF
White
#FCFCFC
Dark Taupe
#564D49
02 — Typography
Type pairing
Playfair Display sets the tone in headlines, paired with Lora for readable, unobtrusive body copy.
Aa
The quick brown fox
ABCDEFGHIJKLM · abcdefghijklm · 0123456789
Aa
Arrangements with feeling. Considered typography keeps the Bloomora voice clear across every touchpoint, from packaging to product.
03 — Applications
The system in use
The same palette and type system, applied across stationery, packaging, and digital.
Business cards
Packaging
Bloomora
Flower
Website
Arrangements with feeling.
Bloomora is a boutique florist creating considered, editorial arrangements.
04 — Usage Guidelines
Getting it right
- 1
Let photography lead; the palette is a quiet frame around it.
- 2
Dusty Rose and Sage pair beautifully — avoid adding further hues.
- 3
High-contrast Playfair headings give the boutique an editorial feel.