FrostBerry
A scoop of joy.
FrostBerry is a playful artisan ice cream brand for grown-ups and kids alike. Berry purple and strawberry pink over soft lavender feel sweet and indulgent without tipping into childish — a treat with a little sophistication.
Visit the live site01 — Color System
The palette
Five roles — primary, secondary, accent, background, and text — balanced for contrast, hierarchy, and a consistent feel across every application.
Berry Purple
#8B5CF6
Soft Lavender
#EDE7FF
Strawberry Pink
#F48FB1
White
#FCFCFD
Dark Plum
#443047
02 — Typography
Type pairing
Poppins sets the tone in headlines, paired with DM Sans for readable, unobtrusive body copy.
Aa
The quick brown fox
ABCDEFGHIJKLM · abcdefghijklm · 0123456789
Aa
A scoop of joy. Considered typography keeps the FrostBerry voice clear across every touchpoint, from packaging to product.
03 — Applications
The system in use
The same palette and type system, applied across stationery, packaging, and digital.
Business cards
Packaging
FrostBerry
Ice
Website
A scoop of joy.
FrostBerry is a playful artisan ice cream brand for grown-ups and kids alike.
04 — Usage Guidelines
Getting it right
- 1
Berry Purple and Strawberry Pink can play together on flavor packaging.
- 2
Soft Lavender keeps large areas calm so the brights stay special.
- 3
Rounded Poppins reinforces the fun, scoopable personality.