Inside the Bloomora atelier, warm shelves of vases and blooms around a travertine work table

The atelierOne bench, since 2021.

A bench, a wall of vases, and the smell of eucalyptus from the moment the buckets come in.

It started with a note card.

Naledi Mokoena spent ten years arranging flowers for hotels before she opened her own bench in 2021. The rule she brought with her was simple: no bouquet leaves without words. First a borrowed corner of a Rosebank deli, then the shop on Linden Avenue, and the same rule every morning since.

Today a bench of five florists conditions, trims and composes from first light, and the kettle is always on for anyone who wants to watch.

Naledi Mokoena in a linen Bloomora apron, composing a blush and cream bouquet
Naledi Mokoena, founder and lead florist.

Wrapped, ribboned, written.

Ivory paper folded twice, sage satin tied once, and your words in ink on cotton card. The same three gestures since the first bouquet.

Bloomora gift boxes, bags and a wrapped bouquet with sage ribbon arranged on cream linen
Boxes and bags for the ones that travel far.
Note cards, ribbon spools and brass scissors on the Bloomora wrapping table
The wrapping table, mid-morning.
A Bloomora arrangement on a coffee table in a calm, sunlit living room

Fresh flowers, on a schedule.

For homes, front desks and restaurants that like the room to speak first. Pause it, move it, or hand the choosing over to the bench entirely.

  • Weekly

    A fresh arrangement on your hall table every Friday morning.

    R620 / visit

  • Fortnightly

    Every second Friday, composed around what the week brought in.

    R680 / visit

  • Monthly

    One generous arrangement, first Friday of the month.

    R740 / visit

A florist loading wrapped Bloomora bouquets and hat boxes into the delivery van

Hand-delivered, morning
and afternoon.

The van leaves Linden Avenue at 11:00 and 15:00, city-wide. Order before 10:00 and your words arrive the same day, still cool from the studio.

The kettle is always on.

The Bloomora storefront on Linden Avenue at golden hour

14 Linden Avenue,Rosebank,Johannesburg

  • Monday to Friday, 08:00–18:00
  • Saturday, 08:00–15:00
  • Sunday, 09:00–13:00

+27 11 442 6180·hello@bloomora.co.za